Trade In Trade Up until September 30th, 2025

Sony a7 IV Mirrorless Camera w/ 28-70mm Lens - Trade In Trade Up + Bonus - ECMB10 + FZ100 battery

Full Frame Sensors
Mirrorless Cameras

Regular price: $3,399.99
Regular price: ~~$3,399.99~~
Sale price: $3,399.99

Shipping calculated at checkout.

Manufacturer	Sony
SKU	ILCE7M4K/B
Availability	In Stock

Free shipping within Canada!

Received a Trade in Trade Up amount of $300.00 off invoice

EndUser Price + Tax is $3099.99 until September 30th, 2025

Plus customer can redeem for a mail in $100.00 Visa Gift Card

The α7 IV’s high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 stepsof shutter-speed compensation, to maximize the high-resolution performance of the camera’s 33.0‑MP image sensor. There's a newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick shooting up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking.

Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism. No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.

Main Features:

33MP Full-Frame Exmor R CMOS Sensor
Up to 10 fps Shooting, ISO 100-51200
4K 60p Video in 10-Bit, S-Cinetone
3.68m-Dot EVF with 120 fps Refresh Rate
Unit Dimensions: 5.2 x 3.8 x 3.1" / 131.3 x 96.4 x 79.8 mm
Unit Weight: 1.4lb / 658g (Body with Battery and Memory)

*Limited time offer - Bonus items with purchase

1 x Sony ECM-B10 Microphone

1 x Sony NP-FZ100 battery

Please download the companion app compatible for your new Sony Camera! It will allow you to connect wirelessly; remotely control, send and receive photos, and much more! Mountain View